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We all have differences. What do you do with these differences? 

Building on their successful collaboration on The Bias Inside Us Exhibition, The Smithsonian Institution Traveling Exhibition Service (SITES) once again turned to Night Kitchen Interactive to adapt their work into what would become an award-winning online exhibition.

Two people talking with options

This project seeks to reach a broad digital audience and dive deeper through additional interpretive commentary, animations, flip card interactives, and reflection activities. Building upon the traveling exhibition's established visual style, Night Kitchen produced a vibrant, dynamic website packed with media, micro-interactions, and opportunities for visitor engagement. In addition to producing over 30 brand-new animations, six interpretive audio clips, and a new kinetic typography animation, we integrated over a dozen animations, videos, and gamified interactives that were originally produced as installations for The Bias Inside Us Traveling Exhibition.

The Bias Inside Us seeks to build a satisfying, engaging user experience that motivates and informs visitors, inspiring them to learn more about the content and themselves in the process. This highly-accessible, mobile-responsive online exhibition appeals to a wide general userbase, targeting all individuals who are interested in self-analysis and reflection. 

The science of bias


Bias is both positive and negative, and I think it's important for us to look at ideas and make sure we don't jump to conclusions. [When] we don't jump to conclusions, we understand people. We walk a mile in their shoes. It's a great way to look at issues and look at people and say “How can we make a better community?”

Tommy Battle, Huntsville Mayor

The toolkit is intended to be used in conjunction with the online Bias Inside Us exhibition or a visit to the national traveling exhibition. Both experiences explore the foundational blocks of bias, the psychology of how it forms and how it influences behaviors both consciously and unconsciously.

Smithsonian Magazine


  • Muse Creative Platinum AwardDiversity & Inclusion, 2022

  • Muse Creative Platinum AwardEducation, 2022

  • Interactive Media Awards Best in ClassNon-profit, 2022